Objective

Increase organic visibility, traffic and leads for wedding venues.

Improve CTR and conversions from search.

Strategies and Actions

Strategy	Description
Hyperlocal SEO	Targeted optimization for specific locations to boost local search results.
Venue Page Optimization	Enhanced meta titles by adding "(Venue Name) Photos" to match user searches for "venue name + photos."
Image Alt Tag Optimization	Improved alt tags on images to increase visibility in image searches.
Schema Markup Implementation	Used detailed schema (venue, amenities, hasMap, offer) for rich search results.
Hub/Spoke Content Model	Created 10+ supporting blogs per location to build authority and internal linking.
Google Business Profile Upgrade	Optimized profiles to meet Google 3-pack standards, enhancing local visibility and engagement.
Heatmap-Based UI/UX Changes	Suggested desktop optimizations for better CRO, based on heatmap data.
Content Enhancement	Upgraded content for keywords ranking between positions 4–13 to push them to the top positions.
SEO Template for Venue Pages	Standardized SEO template applied across all venue pages for consistency.
Targeted Recovery for Traffic Drops	Identified and optimized the top 30 venue pages with traffic losses over the last 90 days.
UI/UX Improvements	Enlarged CTAs by 30%, rounded buttons, and increased mobile number font size for higher engagement.
Google Search Console Fixes	Addressed broken links and sitemap errors to enhance site health and indexing.
Backlink Boost for Mumbai Page	Created a 2-tier secondary backlink structure to support existing links and improve authority.
Chatbot Integration	Added Tidio chatbot to improve user interaction and lead capture.

Strategies and Actions

Metric	Previous 3 Months	Last 3 Months	% Change
Total Clicks	917K	1.29M	+40.7%
Total Impressions	69.2M	73.5M	+6.2%
Average CTR	1.3%	1.8%	+38.5%

Key Objectives

Venue Listing Optimization:

Enhanced metadata, schema, and targeted keywords improved the visibility and click-through rates of individual venue pages.

Content Strategy (Hub/Spoke Model):

Supporting blogs around popular locations strengthened authority, improving traffic to main venue listings.

Google Business Profiles:

Profile updates based on the Google 3-pack checklist improved Weddingz.in’s local search presence.

Conversion-Focused UI/UX Enhancements:

Enlarged CTAs, increased mobile number font size, and desktop-specific CRO adjustments significantly boosted engagement and conversions.

Client Testimonials

"Bee Online’s expert strategies have significantly increased our online visibility, engagement, and bookings across the country." – Weddingz.in